One hundred years after the birth of Pietro Barilla, we produce a series of videos – in Italian and English – dedicated to the entrepreneur’s life. An emotional journey in search of the values and spirit that guided him and that, today, lie at the heart of the knowledge the company’s experience draws from. A work of study, reconstruction of the facts and exclusive interviews with today’s leading players, essential in giving creative form to the origins of one of the food sector’s historical brands.
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